Developing iOS apps begins with clarity about who will use it, what problem the app should solve, and which scenario must be addressed in the initial release. A thorough discovery phase helps map out the MVP scope, select the appropriate architecture, and avoid features that seem impressive on paper but do not improve real usage.

Once the foundation is in place, attention shifts to the behavior of the interface, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, careful state management, and well-planned integrations (payments, auth, analytics, backend APIs) help keep the product easier to maintain and scale after the App Store launch.